Drop to UKP 99 stimulates sales, as Chris Lewis moves up to head up EMEA operations
Sales of Microsoft's Xbox console tripled in the UK in the week following its price-cut to UKP 99, according to sources in the UK retail sector - bringing weekly sales of the system up to around the 15,000 mark. The boost to sales of the console is expected to continue through the coming months, as Microsoft and its publishing partners roll out a strong software line-up for the Xbox - which should find a more receptive audience among consumers thanks to the lower price point.
Microsoft UK today declined to comment on the retail reports of its sales success. No information is yet known about the impact of Sony's similar price cut to the PlayStation 2, which came into effect late last month.
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News source: gamesindustry.biz
