Creative has been able to retain certain leadership over the PC Audio market for the last decade or so, however present market conditions are tougher than ever, the market has been flooded with a variety of alternative products, making it more difficult to stand out over competition.
The Audigy 2 ZS currently remains as Creative's flagship product, sensibly named after the original Audigy 2, the card has received a number upgrades and added features however change hasn't been drastic enough to force over a new generation. Among the new features offered in the ZS we have true support for 7.1-channels, THX certification, DTS ES support, ASIO2 support and updated EAX 4.0 extensions.