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What's it about?
Personalizing customer experience on a large scale. The gold of the 21st century is data.
There is a wealth of methods to put your company’s data to work; by far, personalization is one of the most exciting and effective. Customers are demanding personalization, but they are not truly getting it from every brand. Organizations are investing in technology that can provide personalization but not implementing it fast enough.
This guide will arm you with strategies to set the groundwork for an optimized, ever improving plan to drive bottom-line impact using personalization.
Included in this white paper:
- How personalization works
- Personalization according to the customer journey
- Personalization and content management
How to get it
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