BSkyB is preparing to enter the broadband connection marketplace. Aiming to take on market leaders BT, AOL, Wanadoo and NTL, the broadcaster said it would be launching the service in the second half of this year. Responding to press speculation that it will be offering cut-price deals, BSkyB said it was not giving out any pricing details at this stage. It is not yet known whether BSkyB will be making any of its TV content available via its broadband service.
"Sky does fully intend to be one of a new breed of broadband providers...to challenge the incumbent providers," said a BSkyB spokesman. "We fully expect there to be speculation regarding our pricing structure, but we are not giving out any details until nearer the time."
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News source: BBC News
