Google Search Ads 360 now supports Microsoft automated bidding, allowing advertisers to optimize bids in real-time and improve ad performance. They can enhance their campaigns on Microsoft services.
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Apple and Microsoft have had their iMessage, Bing, Edge, and Microsoft Advertising products and services exempted from the EU's DMA rules. The two companies will surely be pleased with this outcome.
Microsoft Advertising has decided to no longer support Twitter starting April 25. However, this move has apparently caused Twitter CEO Elon Musk to threaten Microsoft with a lawsuit.
Microsoft's latest Garage project focuses on time-saving for small and midsize businesses. It does that by automatically optimizing their digital marketing across various platforms.
Microsoft has announced its acquisition of PromoteIQ, a provider of vendor marketing tech to online retailers. The company will become a division within the Microsoft Advertising platform.
Microsoft has announced that its Bing Ads platform will now be known as Microsoft Advertising, along with a handful of upcoming features and improvements for those looking to promote products.
Coinciding with the launch of its festive ad campaign, UK retailer John Lewis teamed up with Microsoft to create a 'Magical Toy Machine' for kids to interact with 3D versions of their favourite toys.
Microsoft is helping to promote the upcoming movie The Hobbit: The Desolation of Smaug with new ads on Windows 8 in-app ads that will include a 3D printer blueprint of The Key to Erebor.
Microsoft's advertising division is showing off some new concepts for upcoming in-app ads that will be used for Windows 8, including client such as Dell, Mercedes-Benz USA and more.
Microsoft Advertising announced a number of new media partnerships and programs today, including a plan to launch a new Xbox 360 app OneBeat for coverage of electronic dance music.
Microsoft has just launched a new ad format in its Outlook.com email service that it calls versaTiles, which allows those ads to have a number of different features.
A new study commissioned by Microsoft Advertising reveals that 68 percent of PC owners use more than one computer-based device at the same time, which shows the growing "second screen" trend.
Microsoft is recruiting "digital graffiti artists" to work on creations that will help promote the launch of Windows 8 as Microsoft prepares for Advertising Week in early October.
Microsoft's advertising division has announced plans to open Solution Studio 415, a new office in San Fransisco that could be the first of several such studios around the world.
Microsoft has rebranded two of its advertising divisions, including Yahoo Bing Network as the new name for its partnership with Yahoo. The other is Bing Ads, the new name for Microsoft adCenter.
Microsoft reveals some more information on how it will offer ways for companies to advertise their products and services within the Metro apps made for Windows 8.
Microsoft's advertising division has released a new video promoting its services in a rather odd way. The video starts Internet fan favorite actor Felicia Day of The Guild web series.
