Google's new policy update, kicking in around mid-November, means that election advertisers will have to alert viewers when their ads use images, videos, or audio tweaked by synthetic media.
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With the European Union (EU) working on tougher rules for political content and advertising on digital platforms, Google has shared five concerns that should be addressed for fairer laws.
Facebook confirmed today that it will also reject ads that will claim victory for any political camp immediately after the U.S. elections on November 3, contrary to previous reports.
Google is revisiting its political ads policy. It will now limit political ads to target consumers by age, gender, and general location. It won't permit targeting based on political leaning.
Twitter announced today a new drastic move to ban political ads on its platform entirely for both candidates and interest groups with varied agendas. The new policy will be implemented on November 22.
Facebook has announced the global roll out of its Ad Library and Ad Library API. While it wants political advertisers to sign up, it won't be proactively checking ads in many countries.
Twitter has announced that political advertisers in the EU, India, and Australia will have to become verified through a process before they can publish ads. Rules come into effect on March 11th.
Facebook has begun implementing its authorization process for political ads in the UK, requiring advertisers to disclose who paid for those ads. Ads from news publishers are exempted, though.
Facebook advertisers who want to run political ads in the UK now need to comply with certain transparency rules. Also, the Ad Library will show data on an ad's budget and the number of people reached.
Facebook's chief technology officer will appear before a UK parliamentary committee investigating the Cambridge Analytica scandal. He will also outline new measures that relate to 2019 political ads.
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