The Federal Trade Commission (FTC) wants to force online services to reduce the complexity of unsubscribing for customers.
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Gmail's Unsubscribe button is now available on its iOS version. The Unsubscribe button lets you get rid of unwanted emails such as promotions and newsletters without leaving the Gmail app.
Google has rolled out an update to GMail that adds a unsubscribe link at the top of the message next to the address if it exists anywhere in the email, meaning you can save time by not looking for it.